Your foundry,
your way

A platform built for type foundries.
Define your licensing, catalog, and sales on your terms.

Book a demo

Your foundry deserves more than a standard setup.

We design tailored infrastructure for independent foundries, built around their business model, so licensing, pricing, and catalog structure work the way they need to.

Built by designers and developers who make and sell typefaces themselves.

We build every system around how type is structured, presented, and sold not just how it’s managed.

So your foundry doesn’t just feel yours, it works the way you define it.

Features

Everything your foundry needs

No two foundries grow the same way. Our platform is flexible at launch and robust as your operation expands.

That means you are not just adapting today, with The Forge, you are building on a scalable foundation your foundry can grow on.

Licensing & Sales

Flexible licensing logic with full revenue ownership–
zero extra fees.

  • Unlimited licenses. Full control.
  • Need volume pricing? We support it.
  • On-the-fly ZIP delivery with license PDF included.
  • Start with Stripe and PayPal. More gateways on request.
  • Keep 100% of sales, minus standard gateway fees.
  • Expert EULA and licensing consulting.
The Forge dashboard view with sells by Licensing

Brand & Customization

A digital foundry that feels unmistakably yours and adapts to how your foundry actually sells.

  • Your foundry. Your brand. Your business. Never a template.
  • Checkout, emails, and invoices. Fully on brand.
  • Multilingual foundry, SEO-ready from day one.
  • Custom front-end by designers who speak type.
View of foundry website, email and invoice full on brand, by The Forge

Products & Catalog

Catalog management built for type businesses.

  • From font families to variable fonts, all under control.
  • Create curated bundles and collections for clearer pricing logic.
  • Offer trials and connect every lead to your CRM flows.
  • Custom digital specimen pages, crafted to present your work your way.
The Forge CMS Specimen font page management of families, bundles and styles

Physical Products & Merchandising

Sell beyond fonts without splitting your workflow.

  • Sell books, prints, posters, and apparel alongside your fonts.
  • Mix digital licenses and physical products in one checkout.
  • Run international shipping for mixed-product orders.
  • Launch collector editions with consistent brand voice.
The Forge CMS section for physical products management

UX & Performance

When the platform is built for your foundry, User Experience and performance become competitive advantages.

  • Fast cart performance, synced across tabs and sessions.
  • Front-end behavior tuned to your catalog and licensing logic.
  • Smoother high-value flows, from family browsing to checkout.
  • A codebase that evolves with you, without lock-in.
The Forge website checkout process, smooth and seamless

How it works

We take
no commission, ever

You sell directly from your own website under your own brand, with your own checkout and no platform commission.

Your platform is built to grow with you, from a focused catalog to a multilingual shop connected to your CRM, newsletter, and analytics stack, without starting over.

Everything is designed for long-term ownership, not dependency.

About The Forge

Built for type people, by type people

We are Ashler Design, a studio of designers, developers, and type designers who care deeply about how things look, work, and feel.

Through our own type foundry, Pathfinders, we design and sell typefaces ourselves.

That experience shapes The Forge, the platform we build for foundries: a clearer way to showcase, launch, and sell fonts online.

That means we know what matters: licensing flexibility, performance, detail, and visual coherence.

Our experience running a foundry translates into technical and strategic support for yours.

We also offer consultancy for EULAs, pricing structures, and customer flows, so every part of your platform is as considered as your fonts.

Some of our partners & clients

The Forge ecosystem

Foundries in our ecosystem grow faster through shared learning and reusable improvements.

When features are co-funded, contributors benefit from a model that rewards participation.

Pathfinders

Sudtipos

Typerepublic

Novatype

Letterjuice

Fuerte Type

What's next

Continuous growth

We use the same system ourselves and keep improving it with every release.

Every update comes from real feedback — from real foundries.

  • Smart bulk font uploader Done 2025 – Q1
  • Multilingual foundry support In progress 2026 – Q2
  • Weekly sales report by email 2026 – Q2
  • Dual-rate licensing options 2026 – Q3
  • Facturae e-invoicing support 2026 – Q3
  • Team collaboration tools 2026 – Q4

The Forge Mini

COMING SOON

Start lean now.
Upgrade when you are ready.

The Forge Mini will be our monthly subscription plan for foundries that want to launch quickly with essential tools and a clear growth path.

When your business needs more flexibility, moving to The Forge Pro is straightforward.

  • Specimen page with interactive testers
  • Built-in license management
  • Brand-ready template customization—logo, colors, and typography.
  • Clear upgrade path to Pro.